What Creative Fatigue Costs
CTR drops 30-50% in 7 days. At $50K/month UA spend, that's $15-25K in wasted spend per campaign per week.
3 Early Signs of Fatigue
Watch dwell time (down 15%+), interaction depth, and retry rate. If any two drop 20%+ in 48 hours, act immediately.
The 7-Day Refresh Cadence
Creatives refreshed at day 7 recover 80% of day-1 CTR. Swap background (35-50% recovery), change character (40-60%), or update CTA (20-30%).
Building a Fatigue-Proof Pipeline
A single template generates 20+ variants in minutes with AI. Generate BEFORE campaign launch.