The Untapped Market
The interactive ad market is $94B but non-gaming playable is under 1%. Inventory grew 340% YoY in Q1 2026.
3 Formats That Work
Quiz/Personality: 82% completion. Calculator/ROI: 5.8% conversion. Spin Wheel: 23% share rate.
E-Commerce Case Study
Fashion retailer build-your-outfit playable: CTR 3.2% (vs 0.8%), CVR 4.1% (vs 1.8%), built in 2 days.
Fintech Case Study
Neobank savings simulator: CTR 1.8% (vs 0.4%), sign-ups 2.8x, CAC $12.50 (vs $38). Real-time personalization was key.
No Game Dev Experience Needed
HTML + CSS + vanilla JS. Under 2MB. MRAID 3.0. AI tools generate from screenshot in minutes.