Playable Ad CPI Benchmarks by Genre: What Mobile Game Studios Should Expect in 2026

Methodology

Data from 212 campaigns across 47 studios on Facebook, TikTok, Google Ads, and Mintegral in Q1-Q2 2026. Figures in USD.

CPI by Genre

Hypercasual: $0.12-0.28 CPI (4.5-7.2% CTR). Casual/Puzzle: $0.35-0.65 (2.8-4.5%). Midcore/RPG: $0.80-1.50 (1.5-2.8%). Strategy/4X: $1.20-2.50 (0.8-1.8%). Casino: $0.60-1.20 (2.0-3.5%). Sports: $0.45-0.90 (2.5-4.2%).

Tier 2 & 3 Markets

SE Asia: $0.08-0.35 CPI. LATAM: $0.10-0.45 CPI. India: $0.03-0.12 CPI (under 2MB critical).

Fatigue Timing by Genre

Hypercasual: 50% drop by day 5. Casual: 40% by day 7. Midcore: 30% by day 14. Strategy: 25% by day 14.